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Privacy Policy ("," "we," "us" or "our") provides this privacy policy ("Privacy Policy") in order to make you aware of the privacy practices at our web sites that post this Privacy Policy (the "Web Sites"), and of the choices you can make about the way your information is collected and used by This Privacy Policy only covers information collected at the Web Sites, and does not cover any information collected at any other web site or offline by (unless specifically stated). Note, too, that there may be times where jointly collects your information with another party on a co-branded web site. In those cases, if this Privacy Policy is posted, it may only apply to how uses the information it collects through that co-branded web site, but the privacy policy of the other party may govern with regard to the use of technology or operation of the co-branded web site and its use of information collected on such co-branded web site.

What information does collect?

Through its Web Sites, collects "Personally Identifiable Information" which is any information that can be used to specifically identify an individual, such as your name, mailing address, e-mail address, telephone number, social security number or credit card number. Users may provide us with Personally Identifiable Information and certain demographic information (such as gender, zip code, hometown or similar information) through Web Site features, including, surveys, online registration forms, sweepstakes entries and bulletin boards. Additionally, when you visit our Web Sites our servers automatically collect certain information from you, such as the number of pages viewed and accessed, browser type and IP address. Most of this information is non-personally identifiable information, but if we connect it or demographic information with Personally Identifiable Information, we will treat it as Personally Identifiable Information. We also collect purchasing information from you when you make a purchase on one of the Web Sites.

What technologies does use?

We use a variety of technologies on our Web Sites including cookies, web beacons and javascript. Cookies are small data files that are transferred to your computer (or other Internet-accessing device) when you visit the Web Sites. Cookies allow us to improve and enhance the Web Site and serve users more appropriate content. Most browsers are initially set up to accept cookies but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent by indicating this in the preferences or options menu in your browser. However, it is possible that some parts of the Web Sites will not operate correctly if you disable cookies and you may not be able to take advantage of some of this Web Sites' features. You should consult with your browser's provider/manufacturer if you have any questions regarding disabling cookies. The Web Sites and any communications sent by the Web Sites may contain electronic images (generally, single-pixel ".gif" images) called "web beacons." These web beacons allow and third parties to monitor and collect certain information about the viewer of the web page, web-based document, e-mail message or other communication, such as the type of browser requesting the web beacon and the time the web beacon was viewed. We may use web beacons or similar technologies for a number of purposes, such as and without limitation, to count visitors to our web pages or to monitor how our users navigate this Web Sites and to count how many e-mails (or particular articles, links, etc.) we sent were actually opened. The Web Sites may also utilize embedded scripts which is programming code that is designed to collect information about your interactions with the Web Sites. The script is temporarily downloaded onto your computer from our web server or a third party service provider, is active only while you are connected to the Web Sites, and is deleted thereafter.

How is the information used by

The information collects is used by us to:

  • provide you with content, information or services you have requested, including newsletters, catalogs and other communications for which you have registered;
  • improve the content of the Web Sites;
  • customize the Web Sites' advertising and content for individual visitors;
  • notify you about updates to our Web Sites and in our discretion, changes to this Privacy Policy, our Terms of Use and other policies that affect your use of the Web Sites;
  • contact customers for marketing purposes;
  • administer and provide you with information and updates regarding customer loyalty and rewards programs;
  • confirm or fulfill an order you have made or authorize or complete a transaction you have requested;
  • contact you with regard to a sweepstakes, contest or promotion in which you have participated;
  • provide you with offers, products or services from third parties which may be of value to you;
  • administer the Web Sites' systems and for other internal business purposes;
  • analyze customer purchasing habits;
  • comply with and monitor compliance with our Terms of Use and other applicable agreements and policies; and for other purposes disclosed when you provide your information

Sweepstakes and contest information:

We conduct sweepstakes, contests and promotions, which ask visitors for contact information (name, e-mail address, mailing address, etc.) and demographic information (zip code, age, income level, etc.). Participation is optional. Contact information collected through sweepstakes, contests and promotions is used to request more information in relation to the sweepstakes, contest or promotion or as otherwise permitted under this Privacy Policy.

Survey Information:

We may on occasion seek information on our customer base via electronic or print surveys. Participation is optional. Survey contact information (name, e-mail address, mailing address, etc.) is used to request more information in relation to the survey or as otherwise permitted under this Privacy Policy.

Content you submit: may publish your name, voice and likeness and other Personally Identifiable Information in connection with any submissions you may make to our Web Sites as set forth in our Terms of Use.

Information from third parties:

We may receive information about you from other sources; for example, we may obtain geographic or demographic information, or information regarding your possible interests, from third parties, or we may receive information from a marketing partner in connection with a co-branded web site or promotion. We may use this information for a variety of purposes, including to enhance our ability to serve you and to tailor content. We may combine the information we receive from those other sources with information we collect through the Web Sites. In those cases, we will apply this Privacy Policy to any Personally Identifiable Information received, unless otherwise specifically disclosed by us at the time you provide your Personally Identifiable Information.

Send to a friend:

If you send a friend a communication from the Web Sites, the information you provide (names, e-mail addresses, phone numbers, etc.) is used on a one-time basis to facilitate the communication and is not used for any other marketing purpose, unless we obtain additional consent.

How is information shared with third parties?

We may share non-personally identifiable information and other web site usage information with our business partners and third parties. In addition, we may share Personally Identifiable Information as disclosed at the time you provide your information, as set forth in this Privacy Policy and in the following circumstances:

Third Parties providing services:

We may employ third parties to perform functions on our behalf, for example, hosting or operating the Web Sites, fulfilling orders for products and services purchased through the Web Sites, sending e-mail and/or other communications, data analysis, marketing assistance, credit card payment processing, and customer service. These third parties may have access to your Personally Identifiable Information for the purpose of performing such functions on's behalf.

Third party offers:

From time to time, partners with third parties to provide offers, products or services which may be of value to our customers. In such instances, we will share, sell or rent a user's Personally Identifiable Information, such as name, mailing address, phone number and ordering information, with a third party to enable them to notify the user of the offer, product or service, unless you have told us not to share your information. As a result, you may receive marketing contact from other companies. We will never rent your email address. Also, may share certain information related to your account and payment history with third parties who use this information to generate data deemed relevant for business decision-making, including making determinations of creditworthiness. If you do not wish to have your information shared with third parties, customers can have this information corrected by calling us at the telephone number below, writing to us at the address below or e-mailing us at the e-mail address.

Sweepstakes, contests and other promotions:

If you choose to enter a sweepstakes, contest or other promotion on the Web Sites, we may disclose your Personally Identifiable Information to third parties in connection with the administration of such promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list. Also, by entering a promotion, you are agreeing to the official rules that govern that promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the promotion to use your name, voice and/or likeness in advertising or marketing associated with the promotion.

Web Site analytics:

On a regular basis, may send some or all of the information gathered by our web site analytics collection processes to a company that works on our behalf to provide us with a service that assists us in analyzing this information.

Corporate change: may share the Personally Identifiable Information collected through the Web Sites with and among its parent, subsidiaries and affiliates. or any of it assets, including the Web Sites, may be sold, or other transactions may occur in which your Personally Identifiable Information is one of the key business assets for the transaction. In such a case, your Personally Identifiable Information may be one of the business assets we transfer. Hence, reserves the right to disclose and transfer Personally Identifiable Information in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our assets, or other corporate change.

Legal actions and law enforcement:

We may disclose your Personally Identifiable Information, in the event we are required to respond to subpoenas, court orders, legal process or other valid law enforcement measures; to comply with a legal obligation; at the request of governmental authorities conducting an investigation; to verify or enforce compliance with the policies governing the Web Sites and applicable laws; or to protect the legal rights, interests, or safety of the Web Sites, our users or others. We may also use information collected on our Web Sites to identify users, and may do so in cooperation with copyright owners, internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.

EEOC/Affirmative action reporting:

In conjunction with laws and regulations enforced by the Equal Employment Opportunity Commission ("EEOC"), the Office of Federal Contract Compliance Programs ("OFCCP") and similar state and local regulatory agencies, we may ask you to provide us with self-identifying information (such as veteran status, gender and ethnicity). Providing such self-identifying information is voluntary, but if you do provide us with such information, we may submit that information to the EEOC, the OFCCP and similar state and local regulatory agencies for business-related purposes, including, but not limited to responding to information requests, fulfilling regulatory reporting requirements and defending against employment related complaints.


Our Web Sites take commercially reasonable steps to secure the information you provide, including encrypting payment information that you transmit through our Web Sites. However, no data transmission over the Internet, or wireless transmission, or electronic storage of information can be guaranteed to be 100% secure. Therefore, please know that any information you transmit to or through our Web Sites you do at your own risk.

Links to third party web sites:

The Web Sites contains information on a wide variety of products and services. We also provide links to partner, affiliate, and manufacturer sites for additional information on their products and services. We are not responsible for the privacy practices or content of any third party web sites and do not make any representations regarding how such web sites use customer information.

Consent to transfer

The Web Sites are operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that any information you provide to us will be processed in and transferred to the United States. By using the Web Sites or providing us with your information, you consent to this transfer and to the processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.

A note for parents

The Web Sites are general audience web sites. We do not knowingly collect any Personally Identifiable Information from children younger than the age of thirteen (13) on the Web Sites and we will delete any Personally Identifiable Information later determined to be from a user younger than thirteen (13).

How might this Privacy Policy change in the future?

If our information practices change at some time in the future, we will post the revised privacy policy on the Web Sites with an updated "Effective Date" to notify you of these changes. If there are material changes to this Privacy Policy or in how will use your Personally Identifiable Information, we will notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to periodically review this Privacy Policy to be informed of how is protecting your information.

How can I access or change my Personally Identifiable Information?

Upon request, we offer you the ability to have inaccuracies corrected in your contact information. Customers can have this information corrected by calling us at the telephone number below, writing to us at the address below or e-mailing us at the e-mail address.

How can I change my preferences about how my Personally Identifiable Information is shared?

To remove your name from our marketing lists or if you'd prefer not to have your name, mailing address or purchasing information shared with other companies, let us know your preferences by calling us at the telephone number below, writing to us at the address below or e-mailing us [email protected] and include your exact name and address.

How do I contact
Attention: Direct Mailing Lists
350 South Grand Avenue
Suite 2250
Los Angeles, CA 90071

We can also be reached at 1-800-809-1539 or by email at [email protected]

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