Professional Practice Digital Marketing

LegalStore technology partners are experts in every facet of law firm website design and marketing. Whether we custom design or redesign your existing website, we approach digital marketing (search engine optimization) in seven phases.

Phase One: SEO Baseline Creation and Rapid Site Evaluation.

This is a one-time annual activity that we utilize to optimize the website for SEO and conduct a competitive analysis to identify SEO optimization requirements. In SEO Health Check and Rapid Site Optimization step we:

• Current Website Analysis for SEO.
• Content Optimization.
• Page and Link Renaming.
• XML Site-map Update/Creation.
• Tagging.
• Supplementary Navigation Bar.
• HTML Coding Validation & Correction:
• Robots.txt.
• Image Optimization.
• URL Architecture.
• 301 Permanent Redirect.
• Inbound Links.
• Google Site Map.
• Conduct Key Phrase Analysis.
• Define Linking and Submission Opportunities.

Phase Two: Key Phrase - Link Optimization & SEO Maintenance.

Key Phrase - Link Optimization & SEO Maintenance is an ongoing maintenance type of activity to increase rankings and responses. Some of the activities include:

• Classification of Keyphrases (1 key phrase may contain up to 5 words).
• Manual Submissions.
• Link Popularity.
• Maintenance.

Phase Three: Local Search Marketing.

Law firms are considered local businesses. This means that search engines not only consider what your website says, but where your law firm is physically located. in order to rank highly your firm need a strong presence on the websites and business directories where search engines look for this information, that's where Phase Three, our Local Search Marketing service comes in ...

• Proper setup of your firm's Google Places Page.
• Propagation to Local Business Directories.
• Clean-up of Incorrect Data.

Phase Four: Law Specific Directories - Importance of Link Building

Our approach to link building for Attorneys and Law Specific Directories, like any other marketing initiative, first step is to compiling a link building campaign which consists of clear identifcation of goals and objectives. While link building serves of utmost importance particularly in an SEO campaign, it remains one of the most challenging activities to measure success. During link building process we consider several factors including:

• Competitor's Backlinks.
• Rankings for Specific Keyword Terms.
• Number of Links on an Independent Page/Category.

Phase Five: Blog Marketing.

Blog marketing for law firms and attorneys has become an important aspect of online marketing. Blogging serves two main functions: educating the public and promoting your website (firm) to search engines. Even if no one ever reads your blog, the search engine will. Search engines favor websites with fresh content. A larger website that is frequently updated will stand a much better chance of ranking well in the natural search results.

PowerAdvocates has a staff writer whose sole job is to blog and write content for our clients. Your website will be kept fresh while you do what you do best ... practice law.

Phase Six: Social Media Marketing.

Social media marketing presents untapped lead generation potential for law firms and attorneys. The social movement is on a drastic incline as more and more brands consider social media advertising as part of their marketing mix. A few of the social media benefits that law firms can benefit from include:

• Social media helps get the word out about your law firm.
• Social media is extremely popular with a wealth of potential clients interested in legal representation.
• Social media sites are FREE to use!
• Social media reaches all ages and demographics.
• Social media employs a two-way communication.
• Social media provides sharing capabilities about your practice.

Phase Seven: Pay Per Click (PPC) Marketing.

PPC advertising for lawyers/firms can attract a targeted audience to your firm's website and landing pages. Often used to complement your SEO strategy, PPC provides another avenue of converting website traffic into new leads for your law firm. Our PPC campaigns include the following elements:

• Optimization for your best possible ROI.
• Transparency.
• Prioritization of your goals and budget.
• Content for a target audience.

Phases are recommended to be implemented over a 12 month period to effectuate maximum SEO results. For more information or to arrange a convenient conference with one of our technology professionals, please complete form below. For faster response, call our customer service center at 1-800-809-1539